ActBlue, a democratic donation processor, just released their monthly fundraising numbers.
|Mar 2008||Mar 2011||Mar 2012||Change|
Notice the volume of donations is triple where it was in March of 2008. On the surface, this means political donations are moving online. But it also portends a more significant trend. Not just donations, but the bulk of political activity, is increasingly occurring online. People are going online to research, network, advocate, and donate. Donations are a lagging indicator or greater political activity. That means online outreach needs to be the cornerstone of your campaign.