Tina Dupey, writing in the Jersey Journal, recently wrote an article arguing that political television advertisements, like cigarette commercials, should be banned. Her piece makes an intriguing rebuttal to those who would advance free speech justifications in defense of the practice. What’s most interesting though, are the statistics she references in defense of her proposal. Here are the numbers:
- $9.8 billion will be spent on political advertising in 2012
- 60% of this will be on television ($5.88 billion)
- $42 per potential voter
Think about the nearly ten billion in expected campaign expenditures. In light of the growing usage of Tivo, television on demand, and online streaming platforms, television advertising seems to be on the way out. It’s less and less effective at reaching a significant audience and persuading them in 30 seconds.
But, if not television, where would you find voters? The answer is online, and we’re just beginning to discern the platforms and strategies to reach this growing market.