Voters Act is predicated on a significant assumption.
We believe voters are willing to participate in Democracy if given the opportunity, and the reason many haven’t is because campaigns never thought to ask.
Now, that asks for clarification on two points.
What does participation look like?
Participate means get involved, and it can involve researching two candidates, putting a bumper sticker on your car, or fundraising on a campaign’s behalf. It’s not that we don’t care, it’s that politics has been a hassle. But if we knew more about a race, if we trusted a candidate, then we’d tell our friends, vote, and even contribute $25 to a campaign.
Why haven’t voters been asked to get involved?
Many campaign managers would argue they ask for help all the time, but it’s not true. Grassroots engagement has been limited to neighborhood canvasing and attending local rallies. That’s been the norm because it hasn’t made sense to ask anything more, and the people who helped rarely came back to help again. It became easier to buy a television ad to reach a neighborhood than to organize a half dozen volunteers to knock on doors.
But that’s not the case any longer. Campaigns don’t have to be dull, and they don’t have to be expensive.
The recent incorporation of social media into our personal interactions allows friends to network around a candidate. This means one member of a community can instantly influence who everyone else supports. It also means the ROI of engaging grassroots supporters online has never been higher.
That’s what we’re trying to do here at Voters Act.
We want to give voters new tools to support the candidates they trust. We want to give candidates a way to get their supporters more involved.